I take Captain Morgan commercials with a huge grain of salt. They’re ridiculous and over the top, peddling a product that probably doesn’t really need to be peddled that much. Most of the ads border on offensive (to me).
Their Halloween commercial [video removed] crosses that border. Four guys stake out a Halloween party, find four women who look single and unattached, and play match-up by dressing to complement the womens’ costumes. The women here are objects – take “I’ve got dibs on the socket!” line as an example. The woman’s a prize for him. Ugh.
And we’re supposed to think this is ingenious and funny. I personally find it disconcerting and uncool.