I think most of these speak for themselves. Rather than embed, I’m going to provide links where I can – I don’t want to blow up the front page.
First up: Just when I thought Twix couldn’t really get any worse with their “Need a Moment” campaign (Seriously, people need a moment to decide whether or not to be jerks, or how to try to pretty up their questionable behavior? How is this supposed to be a great way to sell anything?), they’ve gone ahead and updated one of their commercials. Good news! It’s interactive, so the viewer can choose between two options at various stages.
Both of which ultimately end up in asshattery. I can’t tell you how awful I find it that Mr. Average Joe is trying so hard to get a woman into his apartment when she doesn’t seem particularly interested. Since this is an “interactive love story”, I imagine eventually Mr. Average Joe gets the girl in the end – I just couldn’t stomach playing the whole thing out.
Next: The Geico money-with-googly-eyes commercials freak me out on a good day, but this one right here? Ups the creep-factor a billion times by having the googly-eyed money send anon text to a woman. Geico, just so you know, a woman’s not going to look puzzled if an anonymous person texts “I’m watching you.” to her – she’s probably going to become alarmed. Quickly. I don’t care if it’s just a stack of money with plastic eyes slapped on top of it – it’s not funny.
And last: T-Mobile. I’ve actually considered getting a cell phone on and off for awhile, but for the life of me I can’t find a company whose ads don’t piss me off in some way. In the latest batch of T-Mobile commercials, they seem to be quite content pimping out Catherine Zeta-Jones. Because nothing sells cell phone plans like cleavage and a sultry look. You don’t need facts – facts don’t work if they’re told to people by serious-looking professionals (who are “ugly”). And by people, I mean men – because that seems to be the demographic being sought by the CZJ pimpage. Start young, boys. Start young.
What commercials make your list this week for being offensive to women and various other groups? Commercials that demonstrate that just because something is so commonplace doesn’t mean we shouldn’t get pissed about it. AKA: It’s only an ad – relax!!1! It’s funny!