I think Arby’s commercials are dumb in general, just like 95% of all other fast food chain commercials. It’s probably because I’m loath to eat at any of those establishments, so even if they geared more of them toward me, as a woman, I’d not really be enticed. Anyway, this particular Arby’s commercial bugs me the most lately. I can’t put my finger on what bothers me the most – that the women are there as objects to admire, or that, at that low level, they can’t compete with a friggin’ sandwich. Both messages kind of make me queasy, not hungry.
I’m also not a big fan of the new Centrum [video removed] commercials. I can’t seem to find them online, but they’re the ones where Centrum has reformulated their multivitamin for maximum benefit (roll eyes here). I hate these because I find anthropomorphizing vitamins totally absurd in the first place, but these commercials also assign negative, gender-specific human traits to the vitamins. Like having female vitamin D pout that female Selenium gets to be paired up with hunky male vitamin C, while D is stuck with Calcium. Ugh.
One last annoyance: trailers for the movie Doomsday. I couldn’t find any of the 30 second spots online, but I assure you, NONE of them fail to include the lingering shot of Rhona Mitra’s spandex-clad butt. Because, yo, the woman’s real strength is that she’s a fine piece of ass and that’s reason enough to see this horrid flick.