Commercials That Annoy Me Today

I think Arby’s commercials are dumb in general, just like 95% of all other fast food chain commercials. It’s probably because I’m loath to eat at any of those establishments, so even if they geared more of them toward me, as a woman, I’d not really be enticed.  Anyway, this particular Arby’s commercial bugs me the most lately. I can’t put my finger on what bothers me the most – that the women are there as objects to admire, or that, at that low level, they can’t compete with a friggin’ sandwich. Both messages kind of make me queasy, not hungry.

I’m also not a big fan of the new Centrum commercials. I can’t seem to find them online, but they’re the ones where Centrum has reformulated their multivitamin for maximum benefit (roll eyes here). I hate these because I find anthropomorphizing vitamins totally absurd in the first place, but these commercials also assign negative, gender-specific human traits to the vitamins. Like having female vitamin D pout that female Selenium gets to be paired up with hunky male vitamin C, while D is stuck with Calcium. Ugh.

One last annoyance: trailers for the movie Doomsday. I couldn’t find any of the 30 second spots online, but I assure you, NONE of them fail to include the lingering shot of Rhona Mitra’s spandex-clad butt. Because, yo, the woman’s real strength is that she’s a fine piece of ass and that’s reason enough to see this horrid flick.

Comments

  1. WM says

    I just saw a new Burger King ad that is one of the worst ad campaigns so far. And for Burger King that’s saying a lot. This ad is for a kid’s value meal which showcases Sponge Bob Squarepants. The offensive part is it features sexy dancers shaking their behinds all with square pant shorts and the Burger King measuring and admiring the show. It’s all done to rap music and ends with some rapper saying “booty is still booty”. Now again, this is advertising aimed for kids. This is pretty offensive in my opinion and a new low for Burger King.

  2. sbg says

    WM, I was horrified when I saw that, too. You’d think by now I’d stop being appalled by what BK produces.

    Between this and the horrid mini breakfast sandwich commercial from BK and the even more disturbing mini sirloin burger ad from Jack-in-the-Box … I just don’t know which is the worst.

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