With all of the criticism its gotten over the past week after the PR Nightmare that were the DC panels at San Diego Comic Con, the comics publisher, first through Bleeding Cool, and then on their own blog, spoke up about their intentions toward diversifying their product and their market:
“DC Comics is the home of a pantheon of remarkable, iconic women characters like Wonder Woman, Lois Lane, Batgirl, Batwoman, Catwoman and Supergirl as well as fan favorite characters like Black Canary, Katana, Mera and Starfire. We’re committed to telling diverse stories with a diverse point of view. We want these adventures to resonate in the real world, reflecting the experiences of our diverse readership. Can we improve on that? We always can—and aim to.”
The post goes on to say that they have new projects with more women at the helm and on the pages for the coming months. While the blog post does not address Didio’s frustrated and aggressive approach to the questions asked at comic con, or their statements of marketing specifically toward “18-34 year old men,” it is a start.
The fact that they addressed this issue at all is a good sign, if you ask me. Many a company and a online comic (*coughpennyarcadecough*) have either brushed complaints about gender sensitivity off or ignored them completely.
It is by no means a solution to an industry-wide problem that has been going on for as long as the superhero industry has existed but I look forward to seeing what they have to offer.
So let’s see it, DC. Show us what you got.
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