SBG’s Commercial Corner time.
Since the dawn of time, gum commercials have almost relied heavily on one type of marketing: chew our gum so your breath will be fresh when you kiss your special someone. I get that, I do. But when I kiss someone, I don’t want a big wad of gum getting in the way, y’know? And that “oh, hold on, let me spit out my gum” thing could be a mood killer. Or maybe that’s just me.
Most of them don’t really bother me beyond those rather obvious issues, but Dentyne Ice’s latest does get under my skin because it goes that one step further and tries to sell us that by chewing their gum, your frog will turn into a prince. Literally. They literally use a CGI frog, princess and castle (and snowflakes, don’t forget the snowflakes!) to show how just chewing gum will make your regular life a fairy tale.
Chew Dentyne Ice and your whole (romantic) world will change, ladies.