Dentyne Ice: Get Your Prince By Chewing Gum

Share on Tumblr

SBG’s Commercial Corner time. ;) 

Since the dawn of time, gum commercials have almost relied heavily on one type of marketing: chew our gum so your breath will be fresh when you kiss your special someone.  I get that, I do. But when I kiss someone, I don’t want a big wad of gum getting in the way, y’know? And that “oh, hold on, let me spit out my gum” thing could be a mood killer. Or maybe that’s just me.

Most of them don’t really bother me beyond those rather obvious issues, but Dentyne Ice’s latest does get under my skin because it goes that one step further and tries to sell us that by chewing their gum, your frog will turn into a prince. Literally. They literally use a CGI frog, princess and castle (and snowflakes, don’t forget the snowflakes!) to show how just chewing gum will make your regular life a fairy tale.

Chew Dentyne Ice and your whole (romantic) world will change, ladies.

Comments

  1. Nenena says

    Aw. If it weren’t for all the sexist overtones, I would have enjoyed that commercial. Damn you, Dentyne Ice!

    On the other hand, Dentyne Ice commercials have always terrified me. Do they still make those commercials that show people freezing when they chew Dentyne Ice? I don’t know which commercial I would rather NOT see – the horror of innocent gum chewers being frozen alive, or a predictably sexist CGI princess and frog.

  2. sbg says

    On the other hand, Dentyne Ice commercials have always terrified me. Do they still make those commercials that show people freezing when they chew Dentyne Ice? I don’t know which commercial I would rather NOT see – the horror of innocent gum chewers being frozen alive, or a predictably sexist CGI princess and frog.

    There’s one where two people are on a bus together. The woman pops some gum in her mouth, and suddenly the bus is filled with water and they’re swimming toward each other for an underwater kiss. Uhm…yeah. You’re gonna drown and choke on gum while you kiss.

    Another unfavorite of mine is the one where two guys are eyeing a woman at a party. One of them declares he’s going to go get her (she’s the object, as Purtek has said), and the other pops some gum in his mouth. 1st guy asks for a piece, which will aid him in his conquest (ew), and instead his “friend” freezes him with his icy cold breath and goes and gets his prize.

    UGH.

  3. Matthew says

    [troll]Come on… It’s a cute commercial… It’s better to kiss a person with fresh breath rather then stale breath. Get off your high horse or better yet, since you hate TV commercials so much get off your fat butt off the couch. And as far as the gum being in the way for kissing… come on… If this was a REAL life moment you’d just swallow the gum… Gum is just as digestible as corn… It’s not going to do you any harm…

  4. Gategrrl says

    there are some mighty strange ad campaigns out there, all right.

    Besides, most everyone I know views gum-chewing as a, if not *disgusting habit* certainly an unattractive one. Mints are much better to swallow than gum.

    Brushing and flossing is better than either.

  5. sbg says

    Heh. I chew gum constantly. Mints don’t give me the long-lasting freshness I need and leave my teeth feeling filmy. And I do brush 2-3 a day, and floss every night. Not all mouth issues are caused by poor oral hygiene.

    But Dentyne Ice commercials don’t really entice me to try their product.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Notify me of followup comments via e-mail. You can also subscribe without commenting.