Some time ago, I gave a positive review for Dove’s ad campaigns. It seems I wasn’t the only one struck by them.
Crystal Light (aka adult, sugar-free Kool Aid) has started running campaigns filled with a diverse mix of women, all espousing the benefit of drinking eight glasses of water a day. Oh, wait, let me take that back. Not eight glasses of plain old water – that wouldn’t do. Crystal Light tells us we need to make our water beautiful by adding color and flavor to it…and by doing so, and by drinking water that’s been enhanced like this, then we’ll be beautiful.
They’ve got the method of delivery right. They’ve got the broad range of real-looking women right. The problem is I just don’t buy it. I don’t need to add flavor to my water to obtain the benefits drinking eight glasses gives me. No one does. All their ad campaign tells me is that they’re trying to capitalize on Dove’s success. Good for them.
As for me, I’ll keep on drinking regular water…which, while it makes me feel healthy and balanced, has not made me any more or less beautiful at eight glasses a day than I was at four. And it wouldn’t even if I added Crystal Light to it.