Even though it’s just intended for humor, Geico is making a point about blind privilege in its Caveman ads. The commercials are about an imaginary ad campaign in which Geico claims their service is “so easy to use, a caveman could do it”. But this ad-within-the-ad is seen through the eyes of a Caveman who takes offense at being presented as the minimum standard for intelligence.
In the latest ad that I’ve seen, the Caveman is talking to a therapist. She asks why the commercial bothers him; after all it’s just a commercial. He asks how she would feel if the slogan were: “So easy a therapist could do it”. She says that wouldn’t make sense to her. He asks why not. She says, “Because therapists are…” and falters.
“Smart?” the Caveman supplies with a sneer.
That’s just how blind privilege works. Only in real life, it usually takes a lot more than a parallel example turned on the privileged one to get her to realize the error of her ways.