Gilette finds creative ways to charge women more

Gilette makes Sensor brand razors for both men and women.   In the 90’s, the blade refills marked for women cost more than the ones marked for men.   Guess what?   Despite how very different the razor handles looked, the blades were interchangeable.   There was absolutely no discrepancy in Gilette’s cost to manufacture and market each blade.   They were just taking advantage of a climate in which dry cleaners and hair dressers were allowed to charge women more, even when when women brought in shirts just as simple to clean as a man’s, or wanted haircuts that required no more labor than the hairdresser’s average male customer.

Then things changed.   Gilette charged the same prices for the same blade refills, even though they continued to market them in male and female packaging.   Dry cleaners started charging based on how complicated an individual piece of clothing was, not the genitalia of the person wearing it.   Hairdressers started charging everyone the same for a cut, or basing cost discrepancies on the labor involved with each individual cut.

But Gilette’s found a way around this.   They’ve stopped making Sensor Excel for women.   Now they’re calling it “Daisy 3”, and the packaging says in the corner says that it replaces Sensor.   At my local drugstore, an 8-pack of women’s Daisy 3 disposables costs $16.79.   Two 4-packs of men’s Sensor Excels – identical in every way except color – are $6.79 each, or $13.58 for 8 razors.

Look out for this sort of thing.   If you’re in the US, you’re already paid 22% less than men are for the same work, plus you have additional expenses such as menstrual supplies.   Don’t let the men who run Gilette cheat you out of even more of your earnings.


  1. scarlett says

    Recently I had to buy steel-capped boots for a job, and since they didn’t sell women’s steel-caps I wear size five mens. Apparantly there’s just not a market for women’s steel caps, but I shudder to think what the price wouled be if there was. After all, bf thought $80 for a pair of (men’s) shoes was exorbitant.

  2. Nialla says

    This is why I’ve been using the “men’s” version of a razor for years. About a year ago, my father was finding it difficult to find refills for his old-fashioned razor, so we ended up getting the same kind, so we can buy the refills in bulk at Sam’s and split the cost.

  3. Lex says

    I couldn’t tell you whether we have the same razors for men and women in the UK, but we certainly have the price differential. Gillette 10 men’s razors is £3.59 for 10; women’s razors (equivalent double bladed with sensitive gel) is £3.69 for 8. More expensive for women, and fewer in the pack. I buy men’s razors.

  4. Annie says

    I wish men would start wearing panty hose. If they did, I bet they would find a way to make them cheaper and not so prone to runs.

  5. Patrick says

    Actually, men’s stockings don’t go up much past the knee at most, so they feel more like long socks (I speak from experience). Hose for men had mostly fallen out of fashion by the seventeenth century.

    I’ve worn stockings (with knee breeches, of course) plenty of times, but you would have to pay me to wear hose. I don’t understand why women would choose to do so outside of social conditioning.

  6. Jennifer Kesler says

    I haven’t worn a pair since I moved to CA in the 90’s. But before that, back east, I had jobs where skirts and hose were required apparel for women – no pants, no naked legs. Even for women who were highly sensitive/allergic to nylon.

    Of course, that was one of the most anal-retentive areas I’ve ever had the misfortune to live in. I think if you wore white after Labor Day, you could get a citation. *g* Okay, kidding, but it was ridiculous.

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