For a change, I want to share a commercial I DO like.
I…I’m not even sure there’s anything feminist to informally analyze, or if I just like Herbal Essences’ Body Envy because it makes me smile. I appreciate the flip it uses, having the commercial start out with the woman with limp, helmet hair (she’s a biker) shampooing and then bouncing her shiny tresses around to having the big, strong, tough biker dude do the exact same thing at the end.
It’s not a surprise within the context of the ad itself (we see the woman handing him the bottle), but in my opinion, it IS pleasantly surprising to see nonetheless. Men clearly use shampoo, but unless it’s for hair loss or dandruff, you don’t usually see commercials for shampoo using men. We especially don’t see men in ads for shampoo for body and bounce.
And you have to admit, his hair looks great.