Ah, those words spoken by people who are stressed out: I need a drink. That’s been me, in a nutshell, all summer so far. My drink of choice tends to be a vodka lemonade or vodka sour. Want to know which brand I won’t be drinking? This one:
Want to know why? Because I am not invited. Ketel One vodka is apparently for white men only. Women are only in these ads to either look approvingly at the Boys Club:
Or take their cab, because those men in the rain are so darned chivalrous (or the women so darned sneaky):
I suppose it makes me terribly naive to keep waiting for a booze ad marketed toward women. So far, I can only recall seeing women in ads for light beer, in party settings and/or as some object for the men to ogle (because men are the target audience). It’s like the whole industry doesn’t believe women drink or something, or maybe they think a woman shouldn’t drink anything but bright pink Cosmopolitans (as long as they’re not mixed with Ketel One).
BRB, I have to go mix myself a frilly cocktail ala Sex and the City and talk about shoes and men. Because standing for something stands for something. Or whatever.