I don’t know if this is showing in America, but there’s this new advert for Rustlers. Briefly,a guy brings a date back to his flat, she asks for a coffee and sits down on the sofa – once in the kitchen, he presses some microwave-esque controls, and seconds later she’s stretched out in lingerie, looking inviting. A voice over then says: “If only everything was as quick as Rustlers.”
Yeah. If only getting a woman to want you was a pushbutton operation. If only we could dispense with all that stuff about women having agency and deciding who they want to bed.
If they wanted a joke about using microwave controls to get around a tedious wait, why not the delay at an airport departure lounge? Getting around a job interview? The time it takes to get a car repaired? To get meta-, how about an overly long ad-break? But no, it had to be a woman; obviously nothing else was so suitable to be compared to a piece of meat.