Past milk advertisements have been catchy and universal. Milk: It Does A Body Good; Got Milk? and so on. I’ve noticed the latest batch of trends are trying to capitalize on the (I think unproven) claim that eating dairy products can help boost metabolism and/or help you shed pounds. This is fine and makes sense to me.
What doesn’t make sense is that these commercials are geared to and feature only women. Like women alone have to watch their figures by drinking milk. If the motivator was to combat, say, osteoporosis I could see the sole focus on women.
All I can think when I see these already thin milk commercial models parading around is “Why aren’t there guys here?”