Admittedly, I’m not in Jack-in-the-Box’s target demographic. I haven’t eaten fast food in years, and frankly? The “Jack” mascot rather freaks me out. He’s edging far too close to clown territory for my peace of mind, thank you very much. If I’m going to eat fast food, I’m not going to be buying it from a clown. (Or a plastic-headed Burger King. Or a little girl with red braids. Oh, dear, my fast food options are few and far between, arent they?)
Now that that teeny bit of SBG’s self psychoanalysis is over, let’s move on to the reason behind this post:
Okay, I know what you’re thinking. What could possibly bother SBG about the above ad? It’s funny! It’s the classic adult-as-child spoof!
I’ll tell you it’s nothing terribly overt. Just notice if you will the adults who deserve snack time are both white, middle-aged men. Notice that a woman is hauling their carcasses around in a giant stroller, so their feet don’t have to touch the ground. Notice that she coddles them and gives her big boys their snacks the instant they demand them, with a smile on her face, and resumes wheeling them around like she’s a glorified pack horse or something.
I find it kind of disturbing, frankly. This is not a pretty picture as far as a woman’s role goes, but it sure isn’t a pretty one regarding men, either.
(To be fair, I do have to give the guy on the left props. He acts like a whiny baby with great skill.)