This one’s been on our radar, but was also prompted by a note from Spartakos.
The commercial opens up with a Best Buy salesman with two customers, a woman and a teenaged boy. They stand in the laptop section. We see various models, and also a yellow sign that reads: Buy a Laptop, Get a Geek. There’s whimsical music playing. The viewer is coming in at the end of the sale, as the teenager says, “Man, this is perfect.”
The salesguy says, “Great, well, with every laptop, you get a geek, so…” with a close up of the sign. The salesguy then points to the left and up, and begins walking as he says, “take your pick.”
The woman and boy follow the salesguy and the camera pans to reveal a wall filled with people – the set up is similar to what Barbie dolls are sold in – clear, Plexiglas pods line a wall and like-dressed individuals wearing Geek Squad trademarked black pants, white shirts and black ties are inside.
“Wow, look at all these fabulous geeks!” the woman says. “There’s so many.”
We see a close up of a male geek, Asian. Then another male, white. The camera zips past a bright orange sign the woman reads from, “Look at this one, it helps you videochat with mom.” The camera pans to reveal the geek in question, male, black, with his arms crossed.
We then see the boy pause in front of a different case. His expression is … rapt. The camera angles to reveal the geek that has caught his interest. It’s a woman, white, with her hair in a messy up-do and wearing black plastic-framed glasses. She is traditionally attractive, and her mouth is slightly open, her lips full.
“Bingo,” the boy says, and points at her with two fingers. The female geek’s face can still be seen as a reflection on the Plexiglas she’s encased in.
We cut back to the mother, who repeats, “Look at this one, you can videochat with me, honey.” The salesguy stands behind her, looks to be pondering the geek she’s chose.
The teenager ignores the mother. He has inched closer to the glass, and now stands facing it directly with his head tilted. “Mom, go get the car,” he says.
The next shot is the mother and salesguy in the forefront, framing the shot of the boy standing in front of the woman geek, looking awed, perhaps. “He’s in such a hurry to learn,” the mother says with an odd chuckle.
The screen goes white, with the text “Buy a laptop. Get text support.” and a voiceover of, “Buy any laptop and get Geek Squad support for six months. Online, on the phone or in-store.” The Best Buy logo replaces the text, with the words, “Buyer be happy.” under it.
I don’t think any of you would be surprised to hear what my reaction to this spot is. I’m pretty sure the first time I saw it, my jaw dropped a little. What do you think?