And now for something light.
Chimey music begins playing, song is called “Pretty Baby”. The screen goes all white, with the little dove symbol of Dove and the words “what happens when beauty meets strength?” We flash on a myriad of scenes: a white woman lying on the bed in her undies, casually doing oblique crunches; a white woman in her undies in front of a full length mirror, bouncing and boxing; a hand reaching for a stick of Dove Clinical Protection deodorant, then a white woman wearing a bra with her back to camera, applying the deodorant; a black woman in her undies dancing in front of a full length mirror, shaking her butt, the words, “will flaunt what her mama gave her today” in white across the screen; a white woman lounging on her bed in her undies, painting her toes, the words “will run with the guys today”; a white woman ironing her skirt, while wearing it and a bra only on top, words “will take herself on a date today”; a white woman in her bathroom, staring sideways in a mirror, the words “will carpe diem today”, then we see her cutting a bang/fringe.
Voiceover: What will a little more strength do for you? (Product shown.) Dove Clinical Protection. (A white woman seen applying it to her underarm.) At last, prescription strength wetness protection beautified with Dove moisturizers (a shot of lotion splashing on a slice of cucumber and then pans right, and more cucumber slices appear) and cool fragrances. (The cucumber slices coalesce into a green bar, which becomes the label for a stick of deodorant which appears and morphs into three, with different labels.) Dove Clinical Protection, where beautiful girls find strength.
Matching the voiceover, the words are written next to the three boxes of deodorant. In the right hand upper corner of the screen, Dove’s URL.
Editor’s note: Apparently, ugly girls don’t need strength or wetness protection. Because, y’know, who cares? They’re ugly, so no one will get close enough to notice if they stink.