Okay, I’m not going to transcribe every bloody second of this stupid ad, so I suppose this isn’t a true Midweek Media post. Long story short of it is various and sundry head and torso-less female bodies dancing, hopping, walking, vacuuming and generally gyrating around to a song which is directing folks to “shake it up”. Shoes are clearly displayed on all the women I can only assume have faces up there somewhere. The tagline voiceover says: Reebok Easytone, proven to tone your hamstrings, calves and butt up to 28% more.
More than WHAT? Than sitting around not walking at all? I really hate those ‘studies have shown’ lead-ins.
And I’ve had it up to here with these “toning” shoes – it’s not just Reebok. Everyone’s in on it. Skechers. New Balance (who at least show faces, though they manage to get woman-jealous-of-other-woman in a very quick moment, so no real bonus points awarded). Seriously. Everyone’s so concerned that a woman’s ass be perfectly toned and fit (for whom, gee, I wonder?) that at least one of these companies (Reebok) is now making tops and jeans that can magically tone you up just by wearing them. Well, guess what? No.
All those miracle toning shoes manufacturers can kiss my 28%-less-toned ass.
/mild rant over. This isn’t the SBG you’re looking for. Move along.