The ad shows a gamut of young women, mostly mid to late teens, in various shapes, shades, sizes and settings. They all speak toward the camera, each delivering portions of this message:
“Air has no prejudice. It does not carry the opinions of a man faster than those of a woman. It does not filter out an idea because I’m sixteen and not thirty. Air is unaware if I’m black or white and wouldn’t care if it knew. So it stands to reason my ideas will be powerful if they are wise, infectious, if they are worthy. If my thoughts have flawless delivery I can lead the army that will follow.”
Then we get a voiceover, another female voice, and a screen with a globe with a banner reading “rule the air” and what appears to be a cell tower broadcasting on top of it: Rule the Air. Screen flashes to the Verizon name and check mark logo, with ruletheair.com below it. Voiceover: Verizon.