The title might be a bit dramatic. After all, there’s nothing particularly offensive about this commercial for AIG’s term life insurance . It’s got statistics. It’s got facts to back up the sales pitch.
My problem with it is that though it is addressed to a generic group, Americans, several times…it is actually a commercial for men only. They are talking only to men. Not only simply men, but straight men with a wife, two kids and a white picket fence. What year is this again? For a minute there, I was certain I’d been transported back in time.