Open Thread: Godaddy commercials

I have to be honest: I’ve been a webmaster for years, have owned a number of domains, and I would never ever consider registering a domain with Godaddy after my one and only experience dealing with them. I found them to be completely fraudulent digi-thugs, and I’m not the only one. Therefore, I’m predisposed to hate anything having to do with them.

That said: Godaddy commercials? They all seem to feature Playboy models skanking it up in various milieus, and it is clearly all about the T&A. Whether you object to that on its face or not, there are a few elements to consider (and probably more I haven’t thought of):

  • There are no “Godaddy Boys” slithering around in tight clothes for my heterosexual female (or anyone’s gay male) viewing pleasure. In theory, I don’t find the sexualizing of any adult in entertainment automatically bad (I certainly enjoy when men are served up in a sexual context for my lusty viewing pleasure), but I do think it’s a problem when it’s only women being sexualized. This is pretty consistent in our culture, and entirely consistent in Godaddy’s marketing culture.
  • Demographic targeting does not have to aggressively exclude everyone outside that demographic, but these ads practically scream, “Look, if you’re not obsessed with boobies, gigglesnort, we just don’t want your business.”

Your thoughts?

Comments

  1. sbg says

    I’m horrified by those ads, and to be frank – even the name of the company is a bit questionable to me, but especially when combined with their overly-sexualized commercials.

  2. says

    We use them at work. But for my personal stuff, I actively avoid them for my personal sites. In short, I’m in total agreement with what you say.

  3. FM says

    “Demographic targeting does not have to aggressively exclude everyone outside that demographic, but these ads practically scream, “Look, if you’re not obsessed with boobies, gigglesnort, we just don’t want your business.”

    Good God, yes.

    When I eventually get my own domain name, I will not be doing business with them. I don’t care if I have to pay more money by going somewhere else– I find their ad campaigns to be extremely insulting and alienating. I don’t like to be told my dollar is less green than a man’s.

  4. SunlessNick says

    and to be frank – even the name of the company is a bit questionable to me

    Glad I’m not the only one.

  5. says

    I haven’t seen these Godaddy ads, but your description reminds me of Carl’s Jr ads, which not only obsess with with women in a fetishistic way but also actively appeal to dumb-ass guys who are a) slobs b) thoughtless yet C) somehow still manage to have supermodel girlfriends. Apparently, Godaddy is trying to appeal to the same bozo clientele.

  6. Jennifer Gandin Le says

    I despise the GoDaddy ads for their base humor and clumsy use of sex to sell their product.

    One of my businesses used GoDaddy initially because they offered a great deal, but after seeing these ads and learning that the company’s founder condones torture, we wrote them a letter and transferred ASAP.

    We made clear that not only were we personally offended by everything about GoDaddy, we also questioned why ANYONE in a professional setting would use them as a web host? Granted, your web users rarely know what web host your business uses, but on the chance that they did find out, what does it say about my business that my web host uses breasts to market its services? Unprofessional, immature, stupid. I can’t say it enough.

  7. says

    Wow – I’m sure some companies I do business with have private political opinions (or even make donations I don’t know about) that I would find abhorrent. But that this guy feels the need to share it publicly – what a stupid.

  8. A Very Bad Girl says

    I don’t find the sexualizing of any adult in entertainment automatically bad (I certainly enjoy when men are served up in a sexual context for my lusty viewing pleasure), but I do think it’s a problem when it’s only women being sexualized.

    My thoughts exactly.

    I’m often asked why I have “issues” with scantily-clad females being used in advertising schemes. There are a couple of reasons… but first, here is what most petards assume:

    “You’re just jealous! You’re mad because you wish you were the one up there exposing yourself for the viewing pleasure of millions of obese men with gravy-stained T-shirts!!!”

    Uh, well, they’re half right. Yes, I am jealous, but not for the reason they think. I am jealous of the fact that the heterosexual white male is catered to in a way that my demographic will probably never experience. I understand that my being white is where I do have certain privileges, but because I have a vagina, I am still, in many ways, considered irrelevant.

    I am jealous of the vast abundance of entertainment that is made available to, and is targeted at, men. All the while, I am expected to be “satisfied” with sappy, vapid Lifetime movies & America’s Next Top Model re-runs. And if I want to see good porn [Women watching porn?! OMGWTF!!??]… well, that’s a scavenger hunt in itself. Most mainstream porn is designed to flatter the male ego (hence the use of extremely unattractive male actors), and it includes one other element that I find entirely unappealing: girl-on-girl activities (again, designed to stroke the male ego). I have determined that good heterosexual porn does not exist… unless a gay man is in the director’s chair (I am now pimping Jake Cruise’s Straight Guys For Gay Eyes movies. While they are aimed at gay men, it is still technically heterosexual porn, but with an emphasis on the guys’ bodies). I also enjoy gay/bisexual male porn, as well. In fact, I love it!

    While I am indeed jealous of how the mass media panders to men and seeks to fulfill their wants & needs, while mine (and many other women’s) wants & needs are ignored…. there’s another reason I’m sick of the overused cheesecake imagery (and I’m sure you already know what it is): It reinforces the sexist notion that this is all women are good for.

    The white heterosexual male is represented in many diverse forms within the media & entertainment fields. He can be a hunk, he can be a nerd, he can be fat, skinny, funny, serious, smart, dumb, a college professor, a rock star, a fireman, a policeman, a navy seal, a terrorist, a millionaire, a homeless person, a playboy, a forty year-old virgin, a drug lord, a mafia hitman, a boxer, a wrestler… etc, etc, etc.

    Women, on the other hand, have about three standard character formats from which to choose (or, usually, it’s chosen for them):

    1. The sexy girl
    2. The nice girl
    3. The fat and/or ugly girl (note that fat & ugly are synonymous in Hollywood, regardless of the woman’s facial features. And don’t forget, Size 6 is the new “fat”, now)

    Number one is the most popular, and most often used in every aspect of entertainment & advertising. There are a few sub-sets (bimbo, femme fetale, horny housewife, etc.) with “bimbo” being the clear favorite.

    Number two is, in theory, representative of the average female. She’s moderately attractive (according to Hollywood standards), she’s a “good girl” (Eg. never thinks about sex, is emotionally, physically & psychologically dependent upon her man), and she just can’t wait to get married. She is usually smart, but not to the extent that it would endanger the male ego.

    Number three is the least preferable and most underrepresented. She is the token fat girl, the plain Jane or, un-interestingly enough, she’s really “A HAWT GIRL IN DISGUISE!!!”. Actually, aside from the occasional “chubby chick with a great sense of humor”, category three doesn’t really exist… in Hollywood.

    So, anyhow, whether it be movies, commercials or internet banner ads, the message being conveyed is that women are little more than playthings for men. Even SPAM-in-a-can has appeared in more guises than us. SPAM is a lunchloaf; women are, apparently, fuckloafs.

    The End

  9. says

    I’m glad I left GoDaddy before these ads even started airing, or there would be some blood to draw. I cannot stand how they market; it really is downright insulting to every single person in existence. But even more egregious to me is Danica Patrick’s compliance with their marketing techniques.

    As a highly driven (no pun intended?) female in a male-dominated event (NASCAR, anyone? Okay, didn’t think so), she was gaining attention for her skill and daring. But apparently, that’s not enough. The only way to really be a woman in the public eye is as a sexual object. Why she would allow herself to be objectified like this is after already having a high visibility level is beyond me.

  10. Devonian says

    “I also enjoy gay/bisexual male porn, as well. In fact, I love it!”
    I guess it must stroke your ego, then, the way you claimed lesbian porn does for men… /sarcasm

  11. Dan says

    First of all, completely aside from gender politics, that is one shitty-ass ad campaign. It’s aimless and repetitive, with no shred of cleverness or surprise. It’s just loud, flashy, and stupid. Unfortunately, I signed up for GoDaddy before I saw them.

    “Women, on the other hand, have about three standard character formats from which to choose (or, usually, it’s chosen for them):
    1. The sexy girl
    2. The nice girl
    3. The fat and/or ugly girl”

    You’re forgetting the hawkish mother-in-law, the spunky girl who gets shown her place, the mother with no purpose in life except kids, the little girl with nothing to do but be a victim, the bitchy career woman, the wife with no purpose in life except her husband, the wife with no purpose in life except nagging her husband, the old lady who hilariously still has a sex drive, the vapid popular girl who competes with the protagonist girl, the man-hating lesbian feminist straw-woman, the rape victim who inspires her boyfriend to revenge, the gold-digger, the uptight schoolteacher, and so on.

    But seriously, there are some good female roles in Hollywood. My go-to duo is always Ellen Ripley and Sarah Connor. Self-directed, smart, tough, driven. Then you got Queen Elizabeth, Annie Hall, Maude (of Harold and…), Rosemary (of …’s Baby), Sophie (of …’s Choice), and so on. Sure, there aren’t enough out there, but there are some memorable female heros.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Notify me of followup comments via e-mail. You can also subscribe without commenting.