Penny for your thoughts? “Girls are getting hotter.”

Ughhhhhhhhhhhh. How icky is this commercial? It’s like… a great big ball of rape culture, objectification, queer erasure, and victim blaming in one 30 second vomitous stream of visuals.


  1. SunlessNick says

    My first thought was “at least it’s not featuring mind-control” – which is in itself an indicator how how low Lynx’s* bar has sunk.

    * That’s the UK brand name.

  2. Cheryl says

    It’s Axe. Of course it’s full of rape culture, objectification, victim blaming, and a general air of sophomoric jocularity. If you’ll excuse me, I’m going to take a shower now. I feel dirty.

    • Maria says

      Don’t use Axe when you’re showering. Can’t imagine the aura of ick emanating from the bottles themselves.

  3. Cheryl says


    Users of this stuff only wish they could be half as dignified, confident, noble, and naturally fabulous as a real lynx (or any species of cat). Axe better describes what’s in the bottle: the smell will hit you hard and you’ll feel like you were just assaulted by it; the person wearing it might assault you as well with street harassment or an obnoxious pickup line; you’ll feel like you were just beaten over the head repeatedly; in the hands of the wrong person, it’s definitely a weapon. xp I could make some dark parallels between this crap and a lynx as well, but I’ll be nice to them.

  4. sbg says

    And I thought that one ^ was bad. I swear, it’s like the ad agency sits around and each person in the Axe/Lynx meetings tries to outdo each other in sheer grossness, and they go with the “winner”.

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