Despite my tendency to pick apart commercials, I didn’t watch the Super Bowl. Prime opportunity missed! Football’s just not my thing, I guess. I did see the following Super Bowl ad yesterday, though:
Okay, now, admittedly some of the slapstick ways these guys are getting smacked is a bit funny, if you’re into that kind of thing. I love physical comedy when it works. My issue with this commercial is more about the fact they’re using the mythical tough-guy male trope, which I won’t really go into here (but feel free to discuss), and the tag line.
Really? Pepsi had to create a special diet soda that was “manly” enough for a man’s “manly” needs? So a man not wanting to consume a ton of sugar or load on the extra calories from regular soda is so different from a woman choosing her soft drink for the same reasons that Pepsi Max had to be marketed gender-specifically? Does this mean that I, as a woman, shouldn’t purchase this soda? It’s too tough for me? I’d be safer purchasing their standard diet option.
I wonder what men who’ve wanted diet soda for years have done in the face of not having a product suitable for their tough-guy needs.
What am I missing here, dear readers? Please, someone enlighten me.