Pledge Trap-Women-in-Glass Box Ads

This isn’t a meaty post or anything, but I’m just wondering if I’m the only one out here really, really weirded out by those Pledge commercials which trap women in a giant, clear box made up like a room. Example:

Ooookay. Maybe it is, but I find it super creepy these women are being held captive for the express purposes of demonstrating how wonderful a cleaning product is.

Yes, no, maybe so?

Comments

  1. says

    I find them odd, yes, but not as creepy as some of the other cleaning ads. It’s probably because I’m so distracted by the one woman’s resemblance to Alyson Hannigan.

  2. yinyang says

    Yeah, I think they’re a little creepy, especially since all the disembodied voices are male. Although, thinking about it, if the voices were female that might not make things any better.

  3. Robin says

    I’m not a huge fan of them but, like Jess, I find them slightly less creepy/irritating than, say, the recent Swiffer campaign. Not by a lot, though. :-\

  4. sbg says

    I find them odd, yes, but not as creepy as some of the other cleaning ads.

    I am waiting for the day that it’s normal to see a guy in a cleaning commercial. I mean, seriously, single guys have to clean and you can’t tell me those in relationships always get out of it.

  5. sbg says

    Yeah, I think they’re a little creepy, especially since all the disembodied voices are male. Although, thinking about it, if the voices were female that might not make things any better.

    I was going to mention something about the male voice, but I’m always just too bothered that they’ve put these women in a box to study like some kind of lab animal.

  6. sbg says

    I’m not very creeped out, but I do worry about using an aerosol in that space. That’s more likely to make me sneeze and feel uncomfortable than dust.

    Good point! There’s one where the woman is afraid she doesn’t have time – she has to go pick up the kids, dontcha know – but she sure wouldn’t have time if she became asphyxiated by the chemicals and CO2.

  7. sbg says

    I’m not a huge fan of them but, like Jess, I find them slightly less creepy/irritating than, say, the recent Swiffer campaign. Not by a lot, though. :-\

    Imagine a mash-up of the two. Women trapped in a box, stalked by their cleaning implements after a bad break-up.

    Awesome. ::rolls eyes::

  8. Lynda says

    Hi

    I sent an e-mail to pledge regarding these ads. I find it VERY offnesive. I mean it is the year 2009, have they checked the calendar? Do they, Pledge, think that it’s okay that the idea of women being happy as home makers or the idea of women stuck/confined to the home and being happy cleaning while breathing in TOXIC chemicals to little girsl is a good thing ? This ad does NOT make me feel motivated to buy Pledge, it makes me motivated to start a movement against this product.

  9. says

    If you feel compelled to do so, please sign our petition. Its for a women and media course, we had to do an activist project.

    Do something about this stuff.

  10. Robyn says

    These commercials are completely irresponsible. To have a woman imprisoned in glass until she does what the disembodied male voice tells her to do sends subliminal messages that may have little to do with “buy my product”.

  11. Margot says

    I HATE these ads and find them HIGHLY offensive. I wrote Feministing about them in the hopes SOMEONE who cares would write an official article on them, but no such luck thus far. These ads are so clearly chauvinist and misogynistic…I change the channel every time one comes on, they make me so angry. I hope others are getting as angry as I am.

  12. Amanda says

    I never spoke up about these commercials until my friend’s boyfriend actually said how horrible they are. And this is coming from a pretty masculine, “manly” guy. I absolutely hate these commercials and pity the women suckered into believing their only purpose in life is to be a volunteer maid and mother.

    This is the most obvious, blatant misogyny I’ve ever seen being blasted so publicly. And the fact that no one’s filed a law suit yet clearly shows how mindless the masses have become.

    I recall one ad, I don’t remember if it was from Pledge but seeing their track record I wouldn’t doubt it: a mother was in an orange outfit, telling her daughter through a glass wall how much she missed her and that she’d be out soon. It looked like she was in prison; she was just cleaning her bathtub. And how many people saw this ad and just laughed, without even once considering the actual meaning behind it?

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