I can’t find a link to a commercial I saw yesterday for Realize, which is some kind of gastric band surgically implanted for weight loss, so I’ll just describe it. The commercial featured various people sharing the reasons why they wanted to lose weight.
The man wanted to lose weight so he could do karate with his little kid. That made sense. Doing karate would be easier if you weren’t obese. I get that goal.
The woman wanted to lose weight so she could kiss her boyfriend/husband under the Eiffel Tower.
I’m sorry, did I miss something? Is she so overweight she can’t travel to Paris? She didn’t look it. Does the Eiffel Tower have regulations against fat people visiting and/or kissing under it? Not to my knowledge. What’s the big holdup? That he would be ashamed to kiss her there? He was fat, too, and it’s hard to imagine a man being too concerned about the opinion of people in a foreign country he’s never going to see again. That she would be ashamed to be seen there? Well, maybe. We women are so conditioned to self-shaming we can generate a good case of it without any material to work with.
But even if you can find a (really sick, sad) reason to make sense of that goal, it’s hardly a healthy weight loss motive. What if he breaks up with/divorces her before she gets the weight off and they make it to Paris? What if the Eiffel Tower finally gets taken out by terrorists before she makes it? Will she be happy being fat then? My guess is no. So what’s the real reason she wants to lose weight, and why didn’t the commercial dig down and get to it?
The real reason is probably just that she knows it’s her duty as a woman to be slender even though her husband/boyfriend is not, and the reason they didn’t dig down to that is that the Eiffel Tower crap sounded so much sweeter.
Newsflash: women can have real, legitimate reasons for wanting to lose weight. We’re not all just brainwashed into thinking we must be a size zero. Some of us are perfectly happy with how we look at higher weights, but learn from a doctor (not a magazine or the press’ bullshit, please) that it’s causing us health problems. Some of us are 100% confident in our sexual appeal at higher weights, but have discovered we feel better generally or can better engage in certain activities at lower weights. Not all of us who want to lose weight are concerned about our sex appeal or romantic fantasies.
Some of us have lives beyond that, just like the man with his karate kid.