Has anyone else seen this commercial for NFL apparel directed solely at women?
Now, I’m not a sports fan. I can’t even remember the last time I sat down and watched any sport on television. I enjoy hockey, but prefer it live. That said, I really enjoy the Reebok commercial. I like that they’ve managed to show women as sports (specifically football, but hopefully that’ll broaden) fans . I like that they show the women with a similar kind of machismo male fans exhibit (the ones I’m familiar with, anyway) regarding their team of choice.
I’m not entirely convinced women’s sports clothing has to be so “cutesy,” and would have liked to have seen mixed company in the ad. I know it’s targeted to women, but I’d wager that most gatherings around the TV for sporting events involve both genders. But those are just minor quibbles. Overall I just really enjoy that someone’s finally out-and-out acknowledging that guys are not the only ones who enjoy professional sports.
ETA: Thanks to wright, it’s been brought to my attention that at the very end of the commercial, when the Jets fan and the Giants fan glare at each other, there’s a “catfight” sound effect. I had never noticed this before, it’s that subtle. And now that I have noticed it, the commercial has a much less posititive impact on me. It went from showing women fans behaving just like men fans to promoting a pretty lame stereotype. Up until the catfight sound, you could have essentially substituted gender.
Amazing how one little thing can change so much.