I’ve been watching commercials again. I can’t help it. There isn’t much else on I’m interested in. I don’t pop a bowl of corn for the DNC/RNC. (All politicians tend to make me uncomfortable when they pontificate.) Commercials catch my attention, moreso lately because of how bad they are rather than what a unique hook they have. Take this one from Sealy Posturpedic:
Oh, how clever of Sealy! Using gold digger trope as a prime example of Us v. Them. You see what they did there? There are regular people who are too busy working to relax, and then there are women who boinked their way to wealth and can therefore sleep all day. I know when I think wealthy woman, I automatically jump to “gold digger” because there is no other way a woman could ever amass so much wealth all she has to do for her daily routine is pamper herself and get hours and hours of rest. ::rolls eyes::
Try imaginging them swapping her out for “Meet Joe Schmoo, gigolo…”
As Jennifer Kesler pointed out on my LJ when I spluttered about this ad, the gold digger stereotype is problematic from an historical standpoint: for ages upon ages, a woman’s means to survive were limited (and often it wasn’t her means at all) to being married off to a man who would care for her basic needs, rely upon family to care for her forever and/or prostitute herself. Then we turn around, get enlightened and a woman who seeks this kind of security is frowned upon or made fun of.