• Fling: Chocolate for women?: Mars has just launched a new product–the company’s first new candy bar in fifty years–and, perusing their marketing material, I’m startled by how closely it resembles the Baked Lays/Good Earth/SmartFood “only in a woman’s world” debacle we discussed a few weeks ago. The new treat, Fling, is being billed as “chocolate for women,” because it’s low-calorie but highly indulgent. Or, in the words of Fling’s tagline: “Naughty…but not that naughty.” How very clever. In a promotional video detailing their New Zealand launch, ... READ MORE