It seems I’m back in the commercial swing of things, at least temporarily. Don’t expect anything too deep – RL is still a bear and an energy drain like whoa (but not in an entirely bad way) – but rather expect little toe-dips into the water.
I recently saw this commercial and despite myself, I giggled my head off:
Cue the controversy! Some people apparently found this ad distasteful to the point of upset to their moral turpitude. One Million Moms (not linking to them for reasons) called for a protest. My goodness, I thought, really? This is super tongue-in-cheek, right down to the speaking part going to the guy wearing the Joe Boxer logo underwear. We see what you did there, Kmart (or rather, Kmart’s ad agency).
I’m not trying to downplay the concern. Honest, I’m not. I’m just not sure how six guys fully clothed except for pants doing nothing overtly erotic or soft porny as offensive as, say, every Victoria’s Secret commercial ever.
Heck, even Hanes and their close-up crotch shots are more revealing. The fact the song from this ad gets stuck in my head is way more offensive than the commercial itself. Heh.
Yet, the Joe Boxer holiday ad is what spawned a public wave (a brief one, anyway, and no pun). Isn’t that just … weird to anyone but me? Don’t get me wrong. I understand the why of it. It just makes me irritated.