I was watching the video clip for the Sugarbabes’s song Ugly yesterday. The song is about childhood insecurities – not being pretty/thin/tall/blond enough – and ultimately growing into and being true to yourself. The clip features dozens of people showing off their various talents – fire-twirling, weight-lifting, ballroom-dancing. And not one of them is what you would call especially good-looking; in fact, the closest you get to beautiful in the entire clip are the Sugarbabes themselves, who are remarkably covered-up as far as female music stars go. It’s a nice change from the impossibly beautiful people in video clips, and a nice message about beauty being skin deep, but personality and individuality going right through to the heart and soul.

It would be an even nicer message, though, if it hasn’t come hot on the heels of the Sugarbabes last song, Push the Button. In it, they talk about being all hot and bothered by the man of their dreams and looking to get laid, all the while dressed in clothes that would get them arrested everywhere but the beach (and even then”¦), strutting their stuff and showing off their fine asses – I don’t need to go into detail, you’ve all seen variations of that particular clip a dozen times.

What are the Sugarbabes trying to tell us? That it’s alright to be an individual, so long as you have a fine ass? That it’s fine to preach uniqueness, just so long as you’re a beautiful, toned twenty-something? That personality may go through to the heart, but all people notice is your body?

Any comments?


  1. daaargh says

    commercial music has a tendancy to be mindless and self indulgent. apparently it is because thats what “the people” want. i guess people just arent as smart as we like to think they are

  2. scarlett says

    I realise the music industry tends to be mindless and self-indulgent. What bothered me most is the nerve of them to preach about individuality and not being concerned about looks after they’d done a clip which featured them strutting around in next to nothing and showing off their legs/asses/tits/backs; to me it says it’s fine to be an individual, just so long as you have a fantastic body to go with that unique personality.

  3. daaargh says

    society is built on injustices, hypocracy and yeast. just look at popular religions today. look at chocolate, psyciatry, the federal liberal party and beer.
    sometimes they get overlooked and other times people get up in arms wielding pitchforks and yelling ‘rubbarb!’
    commercial “musicians” tend to make me want to kick small puppies because as far as idols and rolemodels go, they are comparable to lice.
    i agree that the double standard is concerning but the unfortunate fact is that your average joe doesnt give a rats arse. if its any consolation i still rase pitchfork when people are willing to listen

  4. scarlett says

    Yeah, that’s why I mostly listen to chick music and pub rock, I have no tolerance for hypocrites like the Sugarbabes.

  5. CapnKat says

    I think that this is saying that you’re allowed to be fairly normal-looking when selling a song based on its message, but for everything else you have to tart it up. It’s a bit sad. Female musicians simply aren’t allowed to be normal-looking; they are required to be sexpots to sell their music. I think it reflects more on the industry than the artists themselves.

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