I live in the Southwestern US, and I have the requisite mild distaste for Taco Bell. There are lots of places around here that serve much better tacos, some of which even offer drive-through convenience. But though I am not a Taco Bell customer with any kind of regularity, I have for some time enjoyed the radio commercials they’ve been advertising with around here.
The basic premise of each commercial is that a Taco Bell menu item is doing something anthropomorphic (trying to work as a temp, going to a doctor, being a personal trainer), is questioned about it by a person, and responds with something on the order of “but I’m not just a fast food entree, I’m a special kind of fast food entree!” This, of course, doesn’t make the menu item any more qualified to actually do whatever it’s doing, but it is pretty funny.
I started hearing one last week that I don’t think is funny at all, though. Til now, all of the Taco Bell radio commercials I’ve heard featured voice actors with nondescript middle-American accents, both those playing the questioning person and those playing the menu item. In this latest commercial, however, the questioning person is identified as a mariachi musician, with a fake-sounding Mexican-ish accent (which I thought was pretty messed up to begin with), while the menu item, a fiesta platter, sounds white. The menu item is not qualified to join the mariachi band, but apparently he is necessary in order for there to be a fiesta. The (presumably) Mexican or Mexican-American mariachi musicians need a white, fast-food menu item before they can have an authentic fiesta.
…WTF, Taco Bell. W.T.F.