I’ve had a couple of complaints about offensive ads showing up on Hathor in recent months, and wanted to address that topic briefly.
First, please note that we have limited control over what ads show up, because due to our limited traffic, we have to work with ad brokers who aren’t that selective. I do exercise what control I have to keep the ads inoffensive, but it’s not perfect. And with ads currently moving toward behavioral based models and more geographical targeting, it’s getting worse rather than better. Online ads are a new industry; there will be a lot of fails before it matures.
By exercising that control over site ads, it should be noted I reduce the site income noticeably – the ads we find offensive here are big money. So if you want better ads, spread the word about this site. Help Hathor become more popular so we can attract a better class of ad broker and make decent money despite disallowing those big money, big offense ads.
Additionally, please note that if you typically visit this site with ads blocked in your browser, we’re not making any money from your visits. When you visit small blogs and block their ads, you are really taking away a great deal from them, and making it harder for them to stay open.
A big part of feminism is the ability of women to engage successfully in income earning and commerce. Hathor makes slightly more than enough money to pay for its upkeep – and that’s not counting all the free labor we donate. If ever Hathor starts making LESS than enough money to pay for its upkeep, I will shut it down immediately – mark my words. Because if you want to change the world, that takes money. Lots of it. If Hathor isn’t making it, then I’d serve feminism better by dumping Hathor and spending my money and time on projects that do make money, with which I can do a lot of things that go far beyond consciousness raising.
So, I do apologize for the offensive ads, but sadly, there’s not much point in telling me about them right now. I’m doing everything in my power, with what limited time I have for this site, to boost our popularity so we can get with a better ad broker. If you want to help, let people know about us. Spread the word through social media, or link to us from your blogs.