I get the distinct impression I’m supposed to know who the people in this commercial are. I don’t, but I’m not sure it matters that much. Here’s a link to the original LG Shine commercial, in which we see a young woman at a cafe. She’s applying lipstick, using the reflective surface of her cell phone as a mirror. She’s talking to a young man. Her voice fades into the song “Heaven” by Warrant as the man catches sight of two other women approaching, then walking past the table. The man picks up his phone and uses the reflective surface on it to check out the passing women from the rear. Until he gets a text “OMG, UR a pig!”
I suppose I should be grateful he’s not being rewarded, ala the Klondike commercial that I talked about here, huh?
I think what disturbs me even more than the commercial are the comments on YouTube, which pretty much indicate these people who are apparently celebrities (?) act like this all the time. It’s cute and amusing and funny and OMG, I’m going to go buy this phone now. I want to know when rudely tuning someone out so you can fulfill your own voyeuristic tendencies became so mainstream it’s actually seen as cute and funny.
Side note: a later version of the commercial swaps out “Heaven” with “Oh Yeah” by Yello, which will always conjure up Ferris Bueller’s Day Off to me.