If you’re new to the site, these links are the quickest way to get caught up on what we’ve been talking about for several years now. Not all of these links are to our articles.
Start with Why film schools teach screenwriters not to pass the Bechdel test, which tells why I started the site (and see the response to that post). That post raises a couple of questions: why would the industry be so inflexible, if there’s profit to be made by changing their ways and including female characters in more meaningful ways? William Goldman explained the mechanics of it best. (Or, viewed psychologically, I argue the problem boils down to ego.)
Check out Why women can’t vote with their dollars in film and TV to get a sense of how there is no way for us to prove we’re a worthwhile audience (and don’t miss the link to the Village Voice article). Also see how the numbers got reinterpreted when The Matrix: Reloaded performed well with women, and how Firefly got canceled because too many women were watching. And read the L.A. Times’ coverage on why the film industry needs to get out of denial and realize women and girls are a valuable audience.
Warner Brothers later denied that their president of production, Jeff Rabinov, ever decreed “We are no longer doing movies with women in the lead.” Even if you believe them, check out an article from The Movie Blog, in which they show what’s wrong with WB’s assessment that The Brave Ones was a flop.
For an outsider’s opinion on whether women are a valuable audience, check out with Business Week and the Wall Street Journal have reported consistently for a decade about the profitability of the female audience.