Has anyone else seen the Lifesavers Candy commercial where a woman walks into her apartment and addresses her boyfriend? I cannot find it online, but I believe we never see her face. All we see is that she’s wearing low-rise, tight jeans and is rather squishing out of them. She expresses confusion about how everyone she’d seen that particular day kept calling her “Muffin Top.” She doesn’t know what that means.
The boyfriend does, judging by his repulsed, nervous reaction to her (and the close-up shot of her tummy poofing out over her jeans). So what does he do? He pops a Lifesavers and tells her a lie: that everyone loves the tops of muffins, so that means that everyone loves her. At which point the tagline makes comment about him (and therefore Lifesavers) being sweet.
Now, it is in some ways sweet to not want to hurt the woman’s feelings…but I can’t stop the niggle that this kind of advertising just perpetuates the idea that, really, all women prefer to be lied to about certain things than to hear the truth. The boyfriend telling her the truth would have been a less amusing commercial, naturally, but I have to say if I came home wondering something like that and my boyfriend flat-out didn’t tell me something that could save me future embarrassment, I’d be pissed.