The Super Bowl here in the States is a Big Deal for companies. It’s when they pull out all the stops to wow the audience and capture the audience’s attention. Some are genius. Many are not. So many we might spend forever railing against them. Let’s focus on this one:
We see an image of mist over an expanse of trees. The camera moves as the voiceover begins, a woman’s voice, British accent, “The Brazilian rainforest, one of nature’s most lush ecosystems.”
We’re not in a close-up of the rainforest. From the left, Elizabeth Hurley steps out, revealing herself as the voiceover artist. She’s wearing a black halter dress.
“Hi, I’m Elizabeth Hurley.” Behind her, two monkeys play in a tree. “The rainforest is irreplaceable.” Behind her, there are bulldozers taking down trees. “Yet rampant deforestation is threatening this natural treasure.” The rainforest with a huge swathe of downed trees running through it. Back to Elizabeth, who is now wearing a white bathrobe and is in a spa-like room. “But not all deforestation is bad,” she says. There is the sound of ripping and a woman’s soft exclamation of pain. “And since 100 of us bought on Groupon.com, we’re all saving 50% on a Brazilian wax at Completely Bare in New York City.” Another ripping sound, another exclamation of pain.
The screen goes green, with the words “Save the money” then goes to a computer animated city street, one of the buildings shaded green, the rest grey. Above the green building, a blue bubble proclaiming “80% off” and there’s a “buy” button there.
Voiceover, male voice: “Unlock great deals in your town.” Back to green screen, with the Groupon logo in the middle. “Groupon.com.”