I have to be honest: I’ve been a webmaster for years, have owned a number of domains, and I would never ever consider registering a domain with Godaddy after my one and only experience dealing with them. I found them to be completely fraudulent digi-thugs, and I’m not the only one. Therefore, I’m predisposed to hate anything having to do with them.
That said: Godaddy commercials? They all seem to feature Playboy models skanking it up in various milieus, and it is clearly all about the T&A. Whether you object to that on its face or not, there are a few elements to consider (and probably more I haven’t thought of):
- There are no “Godaddy Boys” slithering around in tight clothes for my heterosexual female (or anyone’s gay male) viewing pleasure. In theory, I don’t find the sexualizing of any adult in entertainment automatically bad (I certainly enjoy when men are served up in a sexual context for my lusty viewing pleasure), but I do think it’s a problem when it’s only women being sexualized. This is pretty consistent in our culture, and entirely consistent in Godaddy’s marketing culture.
- Demographic targeting does not have to aggressively exclude everyone outside that demographic, but these ads practically scream, “Look, if you’re not obsessed with boobies, gigglesnort, we just don’t want your business.”