You know, I should probably just stop watching commercials considering how they manage to piss me off on such a regular basis. The latest culprit? This commercial for Red Bull energy drink.
The commercial starts with a costumed superhero snoozing in an armchair, when he’s woken by a woman’s screams for help through the open window. He heads over to the refrigerator to find a can of Red Bull™ so he can fly off to the rescue, only to find that he’s run out. So he covers his ears and shuts the window so he doesn’t have to listen to the woman screaming for help.
This is one of those commercials where I honestly can’t believe that no one pointed out what a horrible idea it was moments after it was suggested. It’s far too similar to the murder of Kitty Genovese for comfort. Maybe I’m being oversensitive since that case is directly related to the fact that I open my door to check if I hear anything even resembling someone screaming, but somehow I don’t think so. While the Genovese murder took place in 1964, how about this case from just 3 weeks ago where security footage from a convenience store shows 5 people stepping over a stabbing victim, including one who stopped to take a picture with their cell phone, rather than offering aid to the dying woman.
Once again, crime against women is being used as a random backdrop for a “more important” male character (or at least more relevant, since only the male character is ever on screen), but this one is particularly thoughtless and insensitive. I fail to see where invoking any of this is an effective marketing tool unless they’re trying to make me mourn the loss of basic human decency. Which is probably not the connotation they want their product to have.