This time last year…
BetaCandy talked about how Guess? Jeans went straight to hell in terms of product quality around the same time as their ads stopped focusing on women and started focusing on men being fawned over by women, maybe on purpose:
At this point, I feel I should mention that Guess Jeans used to be made in the US, and were of high quality back then (I had a pair that lasted ten years). The ads were racy, even though they only featured one woman gettin’ it on with a guy. Even weirder, she was usually the focus of the ad: if anyone faced away from the camera, for example, it was sure to be the guy. They had a TV commercial that featured a girl getting bored by her fling with a cowboy, and shuffling the cowboy off in a taxi. It ended with him saying in a drawl, “Hey, where you goin’? … Wait, where’m I goin’?” That was a nice twist on the usual stereotype of men dumping women when they get tired of them.
Then Guess started outsourcing to sweat shops in foreign countries, and their clothes became so cutrate I had to return a pair when a hole rotted through them mid-thigh after maybe four launderings. That was my last experience with Guess. And that’s about when the ads changed to the new harem format.
And when relationships at work flourish (something I would think quite common, given the hours and line of work) it’s not a case of the women waiting for the men to call and simpering when they do. They’re just as aggressive as the men, and give the men hell when they treat them casually.
Then came the young woman who was employed for a time for the yutzes who produce the “Girls Gone Wild” DVDs. This woman was paid to recruit and coerce other women (girls!) to do some rather tasteless and crude things. She felt no remorse about it – after all, she said, “Ultimately, it was their choice to do it.”
Was it? Oprah’s new psychologist (psychiatrist?) Dr. Robin said no. Look at our culture – women are becoming more and more marginalized, made to be sex objects in music videos, print ads…you name it. It’s so pervasive that women are becoming their own oppressors, according to Dr. Robin.
Sidenote: I hope the GGW recruiter is feeling like shit about the various rape allegations against Joe Francis (looks like he’s being tried for racketeering, a charge which, if I’m not mistaken, enables the prosecution to knit together his whole pattern of personal and professional criminal behavior, any single charge of which would probably not win a case on its own).