I was watching the video clip for the Sugarbabes’s song Ugly yesterday. The song is about childhood insecurities – not being pretty/thin/tall/blond enough – and ultimately growing into and being true to yourself. The clip features dozens of people showing off their various talents – fire-twirling, weight-lifting, ballroom-dancing. And not one of them is what you would call especially good-looking; in fact, the closest you get to beautiful in the entire clip are the Sugarbabes themselves, who are remarkably covered-up as far as female music stars go. It’s a nice change from the impossibly beautiful people in video clips, and a nice message about beauty being skin deep, but personality and individuality going right through to the heart and soul.
It would be an even nicer message, though, if it hasn’t come hot on the heels of the Sugarbabes last song, Push the Button. In it, they talk about being all hot and bothered by the man of their dreams and looking to get laid, all the while dressed in clothes that would get them arrested everywhere but the beach (and even then”¦), strutting their stuff and showing off their fine asses – I don’t need to go into detail, you’ve all seen variations of that particular clip a dozen times.
What are the Sugarbabes trying to tell us? That it’s alright to be an individual, so long as you have a fine ass? That it’s fine to preach uniqueness, just so long as you’re a beautiful, toned twenty-something? That personality may go through to the heart, but all people notice is your body?